Web Design. Five Mistakes That Can Ruin Your Site
The number one mistake in web design is to create your website using Flash technology. Although Flash sites are often very sexy and have very good graphics, you have to consider what your visitors are searching for. They want information about your products and services and most couldn’t care less that you have a Flash site - many will leave without even seeing what you have to offer.
Even though high speed connections are quite common, not everyone has them and by adding Flash you will make your site slow to load and risk a lot of visitors going elsewhere. Give people what they want straight away as that is what they are expecting and it would be stupid to disappoint them wouldn’t it? For all your UK design needs go to web design UK.
Don’t create your site with links to everything under the sun on each page like a catalog and you will avoid mistake number two. People do this because they fear that they will miss out on that sale if they don’t display everything prominently. Nothing could be further from the truth.
Many Internet marketing studies have revealed that where the visitor is presented with too many choices they end up making none. The problem here is that the visitor feels overwhelmed and looks for an escape route which normally means leaving your site. A better solution is to create categories for your products and a good search facility so that your visitors can find what they are looking for.
Creating a site that the top search engines Yahoo, Bing and Google can’t find is the third biggest mistake that you can make with web design. Many will tell you that your message to your visitors is much more important than worrying about the search engines. It is true that your visitors should be your priority, but it is also fairly easy to optimize your content for the search engines as well.
The smart thing to do is to see what people are typing into the search engines when they are looking for plumbers in London. As an example we will choose the term “Plumber in London” as the keywords most will be using. So it makes sense t o optimize your site for these keywords. The term needs to appear in your title, in the main body of your content a number of times and in your site description. Search engines are just machines and they need all the help they can get in understanding what your web site is about.
web design UK
Putting too many graphics on your site is mistake number four. The more images you have, the more likely you are to avert your visitor’s attention from your core message and your page will be slow. Google are now penalizing web sites with slow load times. You have seven seconds to interest your reader according to many online surveys. If your site takes longer than that to load they will hit the back button faster than you can say “too slow”.
And the final mistake in web design is to have your site design and content produced by people with no online marketing experience. There is no point in producing a fancy looking web site that has a poor message and does not encourage your visitors to contact you, join your email marketing list or buy your products or services. Just let your web designer do what they are good at which is the design work while you or a hired copywriter produce the written content.
web design UK
Even though high speed connections are quite common, not everyone has them and by adding Flash you will make your site slow to load and risk a lot of visitors going elsewhere. Give people what they want straight away as that is what they are expecting and it would be stupid to disappoint them wouldn’t it? For all your UK design needs go to web design UK.
Don’t create your site with links to everything under the sun on each page like a catalog and you will avoid mistake number two. People do this because they fear that they will miss out on that sale if they don’t display everything prominently. Nothing could be further from the truth.
Many Internet marketing studies have revealed that where the visitor is presented with too many choices they end up making none. The problem here is that the visitor feels overwhelmed and looks for an escape route which normally means leaving your site. A better solution is to create categories for your products and a good search facility so that your visitors can find what they are looking for.
Creating a site that the top search engines Yahoo, Bing and Google can’t find is the third biggest mistake that you can make with web design. Many will tell you that your message to your visitors is much more important than worrying about the search engines. It is true that your visitors should be your priority, but it is also fairly easy to optimize your content for the search engines as well.
The smart thing to do is to see what people are typing into the search engines when they are looking for plumbers in London. As an example we will choose the term “Plumber in London” as the keywords most will be using. So it makes sense t o optimize your site for these keywords. The term needs to appear in your title, in the main body of your content a number of times and in your site description. Search engines are just machines and they need all the help they can get in understanding what your web site is about.
web design UK
Putting too many graphics on your site is mistake number four. The more images you have, the more likely you are to avert your visitor’s attention from your core message and your page will be slow. Google are now penalizing web sites with slow load times. You have seven seconds to interest your reader according to many online surveys. If your site takes longer than that to load they will hit the back button faster than you can say “too slow”.
And the final mistake in web design is to have your site design and content produced by people with no online marketing experience. There is no point in producing a fancy looking web site that has a poor message and does not encourage your visitors to contact you, join your email marketing list or buy your products or services. Just let your web designer do what they are good at which is the design work while you or a hired copywriter produce the written content.
web design UK
